What may we expect when Fashion meets Formula 1?
“For 2021, AlphaTauri is again supporting the Scuderia AlphaTauri team, with a new look for the F1 car livery and the drivers racing suits for on track. Alongside this, we are also offering the drivers a choice for their off-grid looks from the regular AlphaTauri fashion collection. AlphaTauri is fashion that has been designed with sophistication in mind to support your performance for everyday life – upgrading style on and off-grid.”

What do Fashion and Formula 1 have in common?
AM: “Just like in Formula 1, we at AlphaTauri strive for the best performance and to optimise through pioneering innovation, with focus on the smallest details. For AlphaTauri this is achieved with the help of patented technologies and innovative features to enhance style with functionality.”


AlphaTauri stands for ground-breaking textile technologies and innovations within fashion. What are your latest technological product innovations in the AlphaTauri Fall-Winter 2021-22 collection?
AM: “One of our key innovations is AlphaTauri’s 3D Knit technology. The in-house 3D-Knit machines allow us to produce seamless made-to-measure knitwear within one hour, with each garment designed to fit the wearers individual sizing profile, fitting the body perfectly. In addition to a personalised fit – making the 3D-knit garments extremely comfortable to wear – our other self-engineered textile technologies, such as water-repellent yarns, are also applied to the fabrics.”