It comes as premium fashion brand, AlphaTauri launches its Autumn/Winter 21 collection in Japan, as well as coinciding with the launch of a Japanese e-commerce section on alphatauri.com. Now there’s a platform boasting content aimed specifically at the Japanese market, all written in Japanese and with fully subtitled videos. A year on from the launch of alphataurif1team.com, which has always been available in English and Italian, there is now this new asset for the go-to place on the web for fans and media to find out everything there is to know about our team: from news to merchandise, to the 3D experiences, as well as the new Digital TV that features our original webstories and the team’s official videos. Information can also be found about the team, its drivers, the race tracks, the Formula 1 Grands Prix and so much more. Scuderia AlphaTauri is proudly Italian, but it is also part of the AlphaTauri and Red Bull multi-cultural family and it boasts a strong Japanese element thanks to our young driver Yuki Tsunoda, as well as sponsors and partners such as Honda, Casio Edifice, RDS and DAZN Japan. That has led to the team and the brand becoming ever more popular in Japan and, to date, it has generated an increase of 52.4% in users from the Land of the Rising Sun, compared to 2020. There has also been an exponential increase in Japanese fans following the team’s official social media channels.
Scuderia AlphaTauri has established its site in Japan in partnership with Red Bull Japan, who helped to localize all content on alphataurif1team.com so that our Japanese followers can keep in touch with Yuki and the team with even greater involvement than before!
If you want to take a look at the Japanese version of our website, click here!