ICM.com is an international online Foreign Exchange (FOREX) and CFD trading firm that operates globally, much like Scuderia AlphaTauri who are set to compete in 23 races during the 2021 Formula 1 season. The new relationship, which will begin at the iconic Monaco Grand Prix, is the first year of an exciting venture for the two outfits that wish to continue to develop a strong partnership for many years to come.
The partnership with Scuderia AlphaTauri will accelerate the global brand awareness strategy of ICM.com through marketing campaigns across the team’s social and digital platforms. Furthermore, prominent branding will feature on a variety of team collateral; with both drivers displaying the logo on their race apparel and team kit, as well as further brand visibility throughout the garage environment and on the AT02.
Franz Tost, Scuderia AlphaTauri Team Principal said: “I’m pleased to announce this exciting partnership with ICM.com who, like Scuderia AlphaTauri, operates on a global scale every day. As a team that competes in an international championship, we are exposed to FOREX transactions daily, which is one of the core competencies of the ICM.com business. It’s great to welcome such a future-oriented company to our team and we look forward to building a strong relationship together this season.”
“We are excited to enter the world of Formula One with this team partnership – the highest class of single-seater racing, distinguishable by its otherworldly-looking cars and phenomenal speeds. With a cumulative audience of almost 2 billion television viewers and a highly engaged fan base, the partnership with Scuderia AlphaTauri will add significant value to ICM’s brand awareness strategy. With races in 23 countries Formula 1 is a truly global platform, aligning with ICM’s global vision which currently covers over 20 countries.” commented Shoaib Abedi, Founder and CEO of ICM.com.
ICM is a UK-based FCA regulated financial service provider offering access to a diverse range of trading products, including currencies, commodities and stocks for retail and institutional clients.
The ICM.com brand was initiated in 2009 in the United Kingdom and has expanded rapidly worldwide to cater to both retail and institutional clients globally with local offices in the United Kingdom, Europe, Asia, Latin America, Middle East, and other regions.